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Baptist Better Commercial Capture

New Branding Campaign Touts What’s ‘Better’

“Better” is the theme of Baptist Memorial Health Care’s new branding campaign, which focuses on promoting what differentiates Baptist from other Mid-South health care systems.

“In this highly competitive health care environment, it’s important for us to let current and potential patients, physicians, employers, insurance companies and others know what they can only get at Baptist,” said Kimmie Vaulx, system director of corporate communications for Baptist. “We want all these groups to know their best option is Baptist.”

Many of Baptist’s unique services, facilities and achievements, including Baptist Medical Group’s expansion and construction projects, such as the cancer center, pediatric emergency department, new Baptist Rehab-Germantown facility, Baptist Union County ED, and the new NEA Baptist and Baptist North Mississippi hospitals will be highlighted through newspaper ads, billboards, banners and online advertising. A television commercial highlights the importance of providing “better” health care for individuals and their loved ones. Billboards and ads are already appearing, and the television commercial debuts next month.

To watch the commercial, visit

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