The Pink Tie event is a fashion show featuring breast cancer survivors. The first event took place on Oct. 3, 2009 and attracted about 600 attendees. The original idea was to create a partnership with Sephora and the idea grew into a larger plan to partner with what was then The Avenue Carriage Crossing to create a signature breast cancer event. Since then, the event has been extraordinarily successful and presents an opportunity to promote Baptist’s breast health services and gives breast cancer patients treated at Baptist a venue to share their inspirational stories while educating attendees about breast health in a celebratory and fun environment.
To learn more, visit www.herbaptist.org.